Video Help Video for Internet Believe it or not video for the internet is a lot less complicated to take advantage of than video for broadcast. Usually, if a video presentation is on the internet, the corresponding products, services or talents are readily available to the viewer on-line as well through a shopping cart or by some means of available contact. The shopping cart or e-mail account available to the viewer is un-manned and can accept multiple inquiries or orders simultaneously twenty-four hours a day with very little over-head. Additionally, this immediate availability allows those offering products, services or talents to take advantage of the impulse the viewer might develop while watching your video, to buy your product or service. Video for Television Video for TV requires that much more be in place to be effective. Of primary concern for someone choosing to advertise on television is usually the budget for commercial slots or airtime. How many spots will it take to achieve what is known as “saturation”? A standard in direct marketing where saturation is concerned is that generally, people need to see your television commercial seven to ten times before they would be moved to buy, provided they have a need or interest in what you are offering. Another consideration vital to a given advertising campaign is in which day-part or parts you advertise. Millions more eyes will see your commercial at eight PM than at four AM. Therefore, airtime rates vary according to estimates of how many people are watching at a given time of day. CONTINUE
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